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Trade Associations and Groups
Trade Associations and Groups are made up of individuals often from diverse backgrounds and situations and varying levels of expertise. Bringing these diverse interests together in a focussed manner with a clear vision, and developing a strategy for implementation has always been a major challenge.
Brett & Associates have a record of success, assisting Trade Associations and Garden Centre Groups in four countries for almost 20 years. This success has been due to our skills in the following areas –
- An in depth understanding of the garden retail industry
- Detailed, factual information based on key performance indicator benchmarking
- Customer focus groups
- Accurate and meaningful interpretation of consumer research
- Facilitation and communication skills especially in ‘change’ implementation
- Broad expertise covering – horticulture, garden retail products, store layout & design, customer service, merchandising, marketing, strategic business planning, operations and financial management.
