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Marketing

We offer a range of services, practical aids, information and consultative advice for garden retail marketing.

Marketing Plans

marketing - services, practical aids, information and consultative advice

Successful garden retailing requires a comprehensive strategic marketing plan. All the elements of marketing are discussed and brought together in a plan after considering the local and regional circumstances, and alternative strategies. Elements include:

Premises
Branding
Product

Price
Presentation
Promotion

Signage
Service
Advertising

Promotions

A promotion is ‘putting an emphasis on a product, group of products, or service’. Promotions do not necessarily need to be advertised. This module covers how to plan a full year of promotions, selecting the best products / subjects, and successful implementation of promotions.

Internal Marketing

This very cost effective form of marketing, involves using the tools / facilities you have and the customers you have to sell more product, and attract more customers. Internal Marketing involves:

Product signage
Roadside promotion signs
Loyalty programmes
Database marketing
Promotion receipts
In-store events and activities

With correct implementation these marketing tools are very cost effective.

External Marketing

Achieving best results from your advertising budget, best use of newspaper, radio, television, flyers and catalogues. Covers the construction and implementation of advertisements.

Branding

Ensuring you have a brand which stands out: name, colours and logo. Implementing the brand for maximum effect.

What Picture do Customers have of your Business?

What should be considered to ensure you paint the right picture of your business in your customers minds? Read more......

Signage

Case studies show that signage is a powerful and significant tool for maximising sales. A totally integrated system of signage involving branding, category, sub category, product and promotion signs is required for best results. Brett & Associates are leaders in developing signage that gives results.

The complete Marketing in Garden Retail Manual and/or individual moduals of the manual is supplied on CD ROM.

Marketing Consultation

This service provides advice and information for garden retail marketing. A comprehensive marketing plan is developed which integrates all elements: premises, branding, product, price, presentation, promotion, signage, service, internal marketing, and advertising.

The marketing plan takes into account each clients situation and circumstances.

Developing a comprehensive marketing plan could take from 1 – 3 days depending on the size and scope of the garden centre.

Marketing Services

Many garden retailers do not have the time or resources to provide the numerous marketing aids that are beneficial in today’s market place. A range of services and aids, as listed below, is provided by Brett & Associates

Data base management
Writing and distribution of email garden notes, newsletters, flyers, weekly promotions
Loyalty Programme management
‘How To’ brochures (40 titles) personalised to the retail store and individually branded.
Product Benefit Point Of Sale Signs – formatted and supplied ready to print or ready to use
Promotion Signage
Product branding, colour labels and matching signs – promote your own brand not your suppliers.