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Training
Training provided to garden retailers in industry or group workshops, or for individual garden centres in-house. The in-house training is always much more effective because all or most of the staff can be included; the training is focused to the individual garden centres circumstances; and the owner is involved and fully committed.
The training is customer oriented with a practical and implementation focus.
Garden Retail ManagementCovers all elements of management: planning, marketing, financial, people management, and operations
Merchandising in Garden RetailThe principles of merchandising; illustrations of good merchandising for all product groups; then practical exercises with staff’ culminating in group critiques of the practical work. Customer CareMuch more than greeting and smile training, it includes establishing and embedding a customer care culture. It is critical that the owner is involved because without the owner’s commitment to good customer care, it will never happen. |
Selling SkillsThese are often linked to customer care, but are actually a separate skill set. Training provides staff with the confidence to approach customers; present the merchandise; handle objections; close the sale and add on link sales. Full of practical tips! Horticulture and Product KnowledgePresented in a manner that is easily understood, practical, and in language and terms that can be used to pass information on to customers. It covers soils, fertilisers, pest control, watering, tools, aids, major plant groups, and design principles.
Training provider: Brett & Associates |
